The color of a flea
Puce comes from the French couleur puce, which means flea color. It became a fashion color at the court of Louis XVI in the late 1700s. It is often called a favorite of Marie Antoinette, but no portrait shows her wearing it. You can read more in the Wikipedia article on puce.
Which puce is this?
Color lists disagree a lot about puce. The code #A95C68 is the puce printed in Maerz and Paul's A Dictionary of Color of 1930, on plate 7. The book calls it just puce. Online color lists name it deep puce to tell it apart from the lighter puce at #CC8899. The ISCC-NBS dictionary gives a much darker puce, #722F37.
Deep puce sits close to China rose, with a touch more brown. White text on it reaches 4.75 to 1, just above the 4.5 to 1 that WCAG asks for in body text.

