Pink Raspberry (#980036) is a vivid, dark red. In RGB it is made of 60% red, 0% green and 21% blue (R 152, G 0, B 54). The red channel is the strongest. In HSL it has a hue of 339°, 100% saturation and 30% lightness. Its relative luminance is 0.069, so white text is easier to read on top of it. For print, a rough CMYK match is 0% cyan, 100% magenta, 64% yellow and 40% black. Check it against your printer's ICC profile before you print. It is a warm color. It goes well with cool blues and greens for contrast. For a matching look, use nearby warm tones.
#980036 in every common color format. Click a value to copy it.
| Format | Value | Copy |
|---|---|---|
| HEX | #980036 | |
| RGB | rgb(152, 0, 54) | |
| HSL | hsl(339, 100%, 30%) | |
| HSV / HSB | hsv(339, 100%, 60%) | |
| HWB | hwb(339 0% 40%) | |
| CMYK | cmyk(0%, 100%, 64%, 40%) | |
| OKLCH | oklch(43.33% 0.1732 12.24) | |
| OKLab | oklab(43.33% 0.1692 0.0367) | |
| CIELAB | lab(32.28% 56.06 16.46) | |
| CIELCH | lch(32.28% 58.42 16.36) | |
| Display P3 | color(display-p3 0.5452 0.1025 0.2179) | |
| XYZ (D65) | color(xyz-d65 0.1361 0.0694 0.0411) | |
| Decimal | 9961526 |
CMYK here is a rough screen match without an ICC profile. See CMYK and print. Relative luminance: 0.0694. Nearest web-safe color: #990033.
See what #980036 makes with red paint, under a green light, printed with cyan ink and in a digital blend with blue. Click a picture to change the colors and amounts in the color mixer.
Ready to paste into CSS, Sass, Tailwind, iOS, Android and Flutter. Click the icon to copy a line.
| Where | Code | Copy |
|---|---|---|
| CSS variable | --pink-raspberry: #980036; | |
| Sass variable | $pink-raspberry: #980036; | |
| Tailwind CSS v4 | @theme { --color-pink-raspberry: #980036; } | |
| Tailwind CSS v3 config | colors: { 'pink-raspberry': '#980036' } | |
| SwiftUI | Color(red: 0.596, green: 0, blue: 0.212) | |
| UIKit | UIColor(red: 0.596, green: 0, blue: 0.212, alpha: 1) | |
| Android XML | <color name="pink_raspberry">#FF980036</color> | |
| Flutter and Jetpack Compose | Color(0xFF980036) |
White text works best on #980036 (8.79:1, AAA). Here is how #980036 does as a text color:
Check this color against any background in the contrast checker. WCAG ratios and APCA Lc values measure different things, so one can't stand in for the other. Learn more.
#980036 next to its complement and its two triadic colors, as seen with each type of color blindness.
#980036 stays easy to tell apart from its complement and triadic colors for the common types of color blindness. Try your own colors in the color blindness simulator.
Pink raspberry #980036 is a dark red with a slight pink lean, despite the name. It comes from an old version of Wikipedia's list of colors, where it had no link and no source. We found no paint, crayon or brand that uses this name with this code.
Plain raspberry, #E30B5D, is much brighter, and Maerz and Paul date it as a color name to 1892. Dark raspberry leans more toward purple. White text on pink raspberry has a contrast ratio of 8.79 to 1.
A sample app screen with #980036 as the main color, on a light and a dark theme.
Light theme
Dark theme
Buttons and bars use #980036 as it is. On the dark theme, #980036 is too hard to read as text (2.02:1), so links, the badge and outline text use #DA506A there (4.51:1). Build a full color scheme around it in the UI color preview.
These schemes turn the hue of #980036 around the color wheel. Each swatch links to its own page.
Two colors on opposite sides of the wheel. This gives the most contrast.
Hues that sit next to each other and look good together.
Three hues spaced evenly around the wheel. Bold, but still balanced.
A base color plus the two hues on each side of its opposite. Strong contrast that clashes less.
Two pairs of opposite colors. Let one color lead and use the others less.
Four hues 90° apart, spread evenly around the wheel.
One hue at different levels of lightness and saturation.
Four CSS gradients made from #980036. Copy the code, or open one in the gradient generator to change it.
From a pale tint to the full color.
background: linear-gradient(90deg, #F0D1D3, #980036);
The color fading into a dark shade.
background: linear-gradient(180deg, #980036, #270008);
Its two neighbors on the color wheel.
background: linear-gradient(135deg, #980082, #980036, #981600);
A bold blend with a triadic color, through a clean middle.
background: linear-gradient(135deg, #980036, #80622C, #369800);
Shades are darker, tints are lighter and tones are grayer. We make them in OKLCH so the steps look even. Hover a step to see its code, or click it to open it.
Pink Raspberry sits at step 700. Export the full scale as CSS variables or Tailwind tokens from the picker.
The nearest match to #980036 in three color systems that designers and builders use.
ΔE is the distance in OKLab: under 2 is hard to see, over 10 is a clearly different color. Browse all RAL colors, the Tailwind palette or the 148 CSS color names. RAL values on screens are only a guide, so check a real color chart before you order paint.
The named colors that look closest to this one (ΔE in OKLab). Browse all shades of red or search the color library.
