From a box of smelly crayons
Earthworm was a scent name in Crayola's Color 'n Smell line of 1997. None of those 16 crayons was named after a food or smelled like one. The wax for Earthworm was the usual brick red, listed on Wikipedia as #C62D42. The Wikipedia list of Crayola colors has the whole set.
The #C3816E on this page is something else. It is a soft pinkish brown from an open online name list, and its source is not known. A similar color here is antique brass.

