A brown picked by a crowd
Our #7F4E1E is the milk chocolate of the 2010 xkcd color survey. Randall Munroe published the 954 most common names from it, each with one RGB value, in a public list. He placed every name where the answers for it were most dense.
Wikipedia picks another brown
Wikipedia gives milk chocolate as #84563C, taken from a site called Color Register. That one is a bit redder and greyer. Ours has more orange in it. For darker browns, see chocolate or coffee. White text on #7F4E1E has a contrast of 6.97 to 1.

