Pink light from a tube
Real neon glows orange, so pink signs need help. Helium can give a yellow or pink glow, and tubes can also be coated inside with a fluorescent powder. The neon lighting article on Wikipedia lists the gases behind each color.
Where #FE019A comes from
This hot magenta pink is the neon pink of the xkcd color survey from 2010. Wikipedia's alphabetical list gives a softer, redder #FE347E and names no source. Compare ours with shocking pink and hot pink. Black text has a contrast of 5.69 to 1 on it, better than white at 3.69 to 1.

