A crayon from 1997
Sunset Orange is a Crayola crayon color that came out in 1997, and it is still made. Despite the name, it looks more like a coral red than an orange.
Two codes for one crayon
The Wikipedia list of Crayola colors gives the crayon as #FE4C40. The free Name That Color list uses that code too. The code on this page, #FD5E53, comes from Wikipedia's article on sunset colors, which also calls it a Crayola color. The two are close, but #FD5E53 is a little lighter and softer.
On a basketball jersey
The Oklahoma City Thunder wore sunset orange on alternate jerseys in the 2015 to 2016 season, as the Wikipedia sunset article notes.
For close colors, compare it with bittersweet and tomato. Black text on #FD5E53 has a contrast ratio of 6.9 to 1, which is better than white.

