Photo in the color Wild Strawberry
Pictured: Wild Strawberry
rgb(255, 67, 164)
#FF43A4

Wild Strawberry #FF43A4 RGB Color Code

Wild Strawberry (#FF43A4) is a vivid, light pink. In RGB it is made of 100% red, 26% green and 64% blue (R 255, G 67, B 164). The red channel is the strongest. In HSL it has a hue of 329°, 100% saturation and 63% lightness. Its relative luminance is 0.280, so black text is easier to read on top of it. For print, a rough CMYK match is 0% cyan, 74% magenta, 36% yellow and 0% black. Check it against your printer's ICC profile before you print. It is a warm color. It goes well with cool blues and greens for contrast. For a matching look, use nearby warm tones.

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Wild Strawberry color codes

#FF43A4 in every common color format. Click a value to copy it.

FormatValueNotesCopy
HEX #FF43A4 Valid CSS
RGB rgb(255, 67, 164) Valid CSS
HSL hsl(329, 100%, 63%) Valid CSS
HSV / HSB hsv(329, 74%, 100%) Not a CSS format
HWB hwb(329 26% 0%) Valid CSS
CMYK cmyk(0%, 74%, 36%, 0%) Approximate (no ICC profile)
OKLCH oklch(68.51% 0.2362 353.88) Valid CSS
OKLab oklab(68.51% 0.2349 -0.0252) Valid CSS
CIELAB lab(60.36% 75.43 -8.59) D50, as in CSS
CIELCH lch(60.36% 75.92 353.5) Valid CSS
Display P3 color(display-p3 0.9224 0.3272 0.6336) Valid CSS
XYZ (D65) color(xyz-d65 0.4995 0.2796 0.3789) Valid CSS
Decimal 16728996 Integer (0xRRGGBB)

CMYK here is a rough screen match without an ICC profile. See CMYK and print. Relative luminance: 0.2795. Nearest web-safe color: #FF3399.

Mix Wild Strawberry with other colors

See what #FF43A4 makes with red paint, under a green light, printed with cyan ink and in a digital blend with blue. Click a picture to change the colors and amounts in the color mixer.

PaintWild Strawberry and red paintOpen in the color mixer
LightWild Strawberry and green lightOpen in the color mixer
PrintWild Strawberry and cyan inkOpen in the color mixer
DigitalWild Strawberry blended with blueOpen in the color mixer

Use Wild Strawberry in your code

Ready to paste into CSS, Sass, Tailwind, iOS, Android and Flutter. Click the icon to copy a line.

WhereCodeCopy
CSS variable--wild-strawberry: #FF43A4;
Sass variable$wild-strawberry: #FF43A4;
Tailwind CSS v4@theme { --color-wild-strawberry: #FF43A4; }
Tailwind CSS v3 configcolors: { 'wild-strawberry': '#FF43A4' }
SwiftUIColor(red: 1, green: 0.263, blue: 0.643)
UIKitUIColor(red: 1, green: 0.263, blue: 0.643, alpha: 1)
Android XML<color name="wild_strawberry">#FFFF43A4</color>
Flutter and Jetpack ComposeColor(0xFFFF43A4)

Accessibility and contrast

Black text works best on #FF43A4 (6.59:1, AA). Here is how #FF43A4 does as a text color:

Large heading text
Body text at 16px. The quick brown fox jumps over the lazy dog.
3.19:1 on white
APCA Lc 58
AA LargeTry #E01A8A
Large heading text
Body text at 16px. The quick brown fox jumps over the lazy dog.
6.59:1 on black
APCA Lc -44
AA

Check this color against any background in the contrast checker. WCAG ratios and APCA Lc values measure different things, so one can't stand in for the other. Learn more.

How people with color blindness see Wild Strawberry

#FF43A4 next to its complement and its two triadic colors, as seen with each type of color blindness.

  • Normal visionhow most people see it
  • Protanopiano red cones, about 1% of men
  • Deuteranopiano green cones, the most common type
  • Tritanopiano blue cones, very rare
  • Achromatopsiano color at all, very rare

#FF43A4 stays easy to tell apart from its complement and triadic colors for the common types of color blindness. Try your own colors in the color blindness simulator.

About the color Wild Strawberry

A hot pink crayon

Wild Strawberry joined the Crayola box in 1990, when eight old colors were retired and eight new ones came in. Among the colors that left that year were Maize, Lemon Yellow and Blue Gray. Vivid Tangerine arrived at the same time, and both crayons are still sold.

In the mid 1990s Crayola made Magic Scent crayons, and the one that smelled of strawberries was this hot pink.

Older and newer codes

Our code #FF43A4 is the value older Wikipedia lists used. The current Crayola list on Wikipedia gives #FF3399, from Crayola's own website. Both are pinker than the fruit color strawberry. For a softer pink, look at hot pink.

Black text on #FF43A4 scores 6.59 to 1. White text reaches 3.19 to 1, which works only for large type.

Wild Strawberry in a user interface

A sample app screen with #FF43A4 as the main color, on a light and a dark theme.

Light theme

Dark theme

Buttons and bars use #FF43A4 as it is. On the light theme, #FF43A4 is too hard to read as text (3.19:1), so links, the badge and outline text use #E01A8A there (4.48:1). Build a full color scheme around it in the UI color preview.

Color harmonies for Wild Strawberry

These schemes turn the hue of #FF43A4 around the color wheel. Each swatch links to its own page.

Complementary

Two colors on opposite sides of the wheel. This gives the most contrast.

Open palette
this#FF43A4#43FF9E

Analogous

Hues that sit next to each other and look good together.

Open palette
#FC43FFthis#FF43A4#FF4346

Triadic

Three hues spaced evenly around the wheel. Bold, but still balanced.

Open palette
this#FF43A4#A4FF43#43A4FF

Split complementary

A base color plus the two hues on each side of its opposite. Strong contrast that clashes less.

Open palette
this#FF43A4#46FF43#43FFFC

Tetradic (rectangle)

Two pairs of opposite colors. Let one color lead and use the others less.

Open palette
this#FF43A4#FF9E43#43FF9E#43A4FF

Square

Four hues 90° apart, spread evenly around the wheel.

Open palette
this#FF43A4#FFFC43#43FF9E#4346FF

Monochromatic

One hue at different levels of lightness and saturation.

Open palette
#660035#B9005F#FF0D8A#FF60B2#FFB3DA

Gradients with Wild Strawberry

Four CSS gradients made from #FF43A4. Copy the code, or open one in the gradient generator to change it.

Soft tint

From a pale tint to the full color.

background: linear-gradient(90deg, #FFDFEC, #FF43A4);

Edit in the gradient generator

Deep shade

The color fading into a dark shade.

background: linear-gradient(180deg, #FF43A4, #480C2B);

Edit in the gradient generator

Analogous

Its two neighbors on the color wheel.

background: linear-gradient(135deg, #FC43FF, #FF43A4, #FF4346);

Edit in the gradient generator

Triadic

A bold blend with a triadic color, through a clean middle.

background: linear-gradient(135deg, #FF43A4, #E4B186, #A4FF43);

Edit in the gradient generator

Shades, tints and tones of Wild Strawberry

Shades are darker, tints are lighter and tones are grayer. We make them in OKLCH so the steps look even. Hover a step to see its code, or click it to open it.

Design system scale (50 to 950)

Wild Strawberry sits at step 400. Export the full scale as CSS variables or Tailwind tokens from the picker.

  1. 50
    FFF3F7
  2. 100
    FFE5EE
  3. 200
    FFC9DE
  4. 300
    FF9FC6
  5. 400
    FF43A4
  6. 500
    E72690
  7. 600
    C10075
  8. 700
    9B005C
  9. 800
    7A0048
  10. 900
    5C0035
  11. 950
    390420

Closest RAL, Tailwind and CSS colors

The nearest match to #FF43A4 in three color systems that designers and builders use.

RAL ClassicRAL 4003 Heather violet#D15B8F, close (ΔE 9.3)Tailwind CSSpink-500 #EC4899, very close (ΔE 3.8)CSS color namesdeeppink #FF1493, very close (ΔE 4.1)

ΔE is the distance in OKLab: under 2 is hard to see, over 10 is a clearly different color. Browse all RAL colors, the Tailwind palette or the 148 CSS color names. RAL values on screens are only a guide, so check a real color chart before you order paint.

The named colors that look closest to this one (ΔE in OKLab). Browse all shades of pink or search the color library.